The Collection
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The shirt as a creative matrix of inspiration gives life to collection garments
defined by aesthetic minimalism through the cleanliness of shapes and cuts.
Made of natural fabrics, fresh and comfortable once worn, reveal particular and contemporary fits.
Quality and attention to details are a distinctive element, 100% Made in Italy. Light muslin, crisp cotton and full-bodied linen
reveal a collection free from seasonal looks, versatile and above all reinterpretable.
HOW DO YOU FEEL “IN THIS SHIRT”?
The Annetta shirt is made from crisp striped poplin, it is a smart and versatile classic piece with a slightly lose fit and boxy silouette.
Alexandra is made from cotton poplin fabric, it has a practical front zip opening. Use the detachable waist belt to create a more defined shape.
Andry camisole is cut from cotton crisp poplin. It has double contrast fabric straps that create a unique motif. Style yours with the Annetta shirt or layer two at once.
Aelina shirt has elongated ties at the hem that wrap around your waist and knot at the front. Flat collar and high cuffs with gold luxury square buttons.
The Concept
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It is not just a brand but a simple though ambitious concept:
"I find myself in this shirt".
It has in itself the profound sense of a personal rebirth, of a not only aesthetic but above all intimate flowering.
The woman who wears IN THIS SHIRT is a free, independent, seductive, and self-confident woman.
Brandy shirt is made of light weight linen fabric cut for a slightly loose fit, it fastens with lustrous jewel buttons at the collar and cuffs.
Angelique blouse is made from lightweight muslin cotton cloth. It has relaxed silhouette and gathers along the neckline with coulisse.
Bibine dress is tailored from natural linen woven fabric, it is a timeless, versatile piece detailed by lustrous jewel buttons.
Aliah shirt is cut from airy cotton muslin with soft gathers through the neckline and cuffs.
Why the shirt?
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It represents the maximum expression of versatility, combined with seduction.
The eclectic nature of the garment allows it to adapt to the different moods of the woman,
who remains always herself, expressing her authenticity to the maximum.
Versatility understood as change in progress.
The idea of style is simple: breaking down the elements of classic and formal men's shirts,
by reinterpreting them in a feminine and refined key.
Birdie shirt is cut from lightweight striped linen with a contrast neckline. Flared line and wide sleeves with jewel buttons make it unique.
Amelia dress is cut from cotton poplin cloth with delicate muslin long sleeve, it has a classic shirt solhouette with mandarin collar.
Anita jumpsuit is tailored from natural linen woven fabric with slouchy relaxed fit. Enriched with contrast striped poplin cloth.
Beth blouse and Bethanie pant are made from natural linen cloth, sophisticated and effortlessly cool, this combination expresses the elegance of the brand.
This is me
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I have always dedicated myself to the search of beauty: fashion has always played an important role in my life and clothes are not just something you put on to cover yourself.
Since I was a little girl, I have been considering clothes as a way of self expression.
After several years at the service of other fashion companies and after a difficult period, I decided to turn my professional life into a positive one by relying only on my strength, my experience and the desire to renew my passion for natural fabrics and design.
I wanted to dedicate myself to something that would fully realize me as a human being, to come out of the crisis renewed in the best version of myself.
With a touch of madness I started working on an imaginary of a woman who faithfully reflected me: a woman with a sensitive and at the same time determined and autonomous character.
“In this Shirt I find Myself” is the deep and intrinsic message of the brand intended as an ongoing process, as a continuous transformation and the shirt is its symbol.
I wanted to create timeless garments: democratic and elegant going beyond seasons, made of natural fabrics and clean lines following an ethical choice against unbridled consumerism.
“How do you feel in this shirt?” is a provocation, it is an invitation to ask ourselves if the garments we wear represent us and reflect us intimately.
Buying an item of clothing is a gift we give to ourselves, let's ask ourselves what we feel wearing them and enjoy the feeling of well-being that they can give us every time.
My first collection was born in spring: it is my favorite season when everything blooms with its beauty and spontaneity, in the sign of rebirth.
The Designer and the Woman behind the Brand
Chiara Veneri
Credits
Concept and design: Chiara Veneri
Photograph: Andrea Reina
Graphic design: Metodo Zero
Model: Elena Zhou Select Model Milano
Thanks to: Post & Co www.postandco.it
© 2025 In This Shirt
